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Nonprofit marketing
32
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1974-1987
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Andreasen, Alan R.
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Nonprofit marketing : sectoral applications
21
The evolution of nonprofit marketing
14
Key debates and contemporary issues in nonprofit marketing
5
Major theoretical debates and contemporary issues in marketing theory
2
The development of marketing theory and its philosophical underpinnings
2
Macromarketing - a global focus ; Vol. 4
1
The Sage library in marketing
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ECONIS (ZBW)
47
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Social marketing
Lefebvre, R. Craig
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009763412
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2
Contraceptive social marketing in the Third World : a case of multiple transfer
Luthra, Rashmi
-
2009
Persistent link: https://www.econbiz.de/10003832340
Saved in:
3
Social marketing and development
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
-
2009
Persistent link: https://www.econbiz.de/10003876646
Saved in:
4
Social marketing : an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
5
Social marketing : what makes it different?
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003717551
Saved in:
6
Identification and classification of problems associated with evaluating social marketing efforts
Hensel, Paul J.
;
Dubinsky, Alan J.
-
2008
Persistent link: https://www.econbiz.de/10003717554
Saved in:
7
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
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8
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
9
A makromarketing perspective on social marketing : the case of family planning in India
Dholakia, Ruby R.
-
2008
Persistent link: https://www.econbiz.de/10003718210
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10
Social marketing : an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
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