Purpose - This paper examines how integrating Innovation Diffusion Theory (IDT) with structured project management frameworks enhances digital technology adoption in logistics, addressing challenges in ineffective implementation. Research methodology - A mixed-methods approach combines...

Purpose: In the circular economy era, where fashion rental platforms are crucial for promoting sustainable consumption, this research contributes by identifying the primary factors influencing consumer behaviour. Specifically, we investigate how sustainable fashion drivers and attitudes towards...

Digitalization has become a pivotal force shaping global trade and economic development, particularly across emerging economies. BRICS nations demonstrate diverse trajectories of digital expansion that reflect varying degrees of globalization, technological adoption, and policy frameworks. The...