Madsen, Dag Øivind - In: Administrative Sciences : open access journal 15 (2025) 10, pp. 1-17
This paper introduces the concept of algorithmic charisma to explain how leadership authority is sustained through visibility, virality, and platform amplification. Using Elon Musk as an illustrative case, it examines "Muskism"-the evolving set of myths, narratives, and symbolic performances...