Generative Künstliche Intelligenz beschreibt eine Klasse von KI-Systemen, die in der Lage sind, aus großen Datenmengen zu lernen und auf dieser Grundlage neue, bisher nicht gesehene Inhalte zu generieren, wie beispielsweise Texte, Bilder, Musik oder Videos. Dabei wird die...

We develop a novel method for the identification of monetary policy shocks. By applying natural language processing techniques to documents that Federal Reserve staff prepare in advance of policy decisions, we capture the Fed's information set. Using machine learning techniques, we then predict...

"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive,...

This article applies simple methods from computational linguistics to analyze unstructured corporate texts for economic surveillance. We apply text-as-data approaches to earnings conference call transcripts, patent texts, and job postings to uncover unique insights into how markets and firms...

"The edited volume "Intersection of AI and Business Intelligence in Data-Driven Decision-Making" presents a comprehensive examination of the transformative impact of Artificial Intelligence (AI) and Business Intelligence (BI) on modern enterprises. This compilation of research and insights aims...