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~person:"Hofmaier, Richard"
~person:"Baccarella, Christian V."
~subject:"Marketing management"
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Search: subject:"Spitzentechnologie"
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Hofmaier, Richard
Baccarella, Christian V.
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
6
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
4
Aktuelle Herausforderungen und kritische Fragen hinsichtlich eines effizienten und systematischen Investitionsgüter- und High-Tech-Marketings (ITM)
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 15-22)
.
1993
Persistent link: https://www.econbiz.de/10003390256
Saved in:
5
Das "Magische Viereck" strategischen I+T-Marketings als Basis eines ganzheitlichen I+T-Marketingansatzes
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 73-93)
.
1993
Persistent link: https://www.econbiz.de/10003390264
Saved in:
6
Ein systematischer I+T-Marketing-Gesamtansatz : vom klassischen Verkaufs- und Produktmanagement hin zum "integrativen" Segment- und Erfolgspotentialmanagement
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 141-172)
.
1993
Persistent link: https://www.econbiz.de/10003390310
Saved in:
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