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Search: subject:"Sport fan behaviour"
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Consumer behaviour
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Professional sports
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Sport fan behaviour
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Sports
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International journal of sports marketing & sponsorship
1
Sport management review
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ECONIS (ZBW)
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From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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