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~person:"Ambos, Björn"
~person:"Regier, Stefanie"
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Search: subject:"Sportartikelbranche"
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Sportartikelbranche
5
Sporting goods industry
5
Deutschland
3
Germany
3
Automotive industry
2
Brand management
2
Kfz-Industrie
2
Markenführung
2
Austria
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Business history
1
Consumer behaviour
1
Corporate headquarters
1
Customer satisfaction
1
Czech Republic
1
Estimation
1
Europa
1
Europe
1
Footwear
1
Gemeinschaftswerbung
1
Handelsmarke
1
Hierarchie
1
Hierarchy
1
Imagetransfer
1
Inter-firm cooperation
1
International management
1
Internationales Management
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Markenpolitik
1
Multinationales Unternehmen
1
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Ambos, Björn
Regier, Stefanie
Atkin, David
6
Chaudhry, Azam
6
Schmid, Stefan
6
Chaudry, Shamyla
5
Khandelwal, Amit
5
Verhoogen, Eric
5
Kotulla, Thomas
4
Lund-Thomsen, Peter
4
Cobbs, Joe
3
Corrocher, Nicoletta
3
Fredberg, Tobias
3
Guerzoni, Marco
3
Khan, Farzad Rafi
3
McKelvey, Stephen
3
Piller, Frank T.
3
Zimmermann, Jörg
3
Aymar, Pascal
2
Boje, David M.
2
Bosselmann, Elke
2
Brause, Alberto
2
Casadesus-Masanell, Ramon
2
Crooke, Michael
2
Deegan, Craig
2
Denk, Reinhard
2
Fernandes, Bruno Henrique Rocha
2
Gyssler, Michael
2
Hefter, Katharina
2
Huber, Frank
2
Kaempfer, Ines
2
Kempf, Matthias
2
Knight, Graham
2
Lopatka, John E.
2
Nowak, Gerhard
2
Plank, Kevin
2
Qian, Xiaolei
2
Qin, Fei
2
Rocha, Angela da
2
Schlegelmilch, Bodo B.
2
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Dynamics of globalization : location-specific advantages or liabilities of foreignness?
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Reihe: Marketing, IT und Social Media
1
WU case series / Wirtschaftsuniversität Wien
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
5
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1
Puma Prague : learning from the sports shoe industry
Villanueva-Weinzierl, Gina
;
Schlegelmilch, Bodo B.
; …
-
2013
Persistent link: https://www.econbiz.de/10010437329
Saved in:
2
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
3
Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
Saved in:
4
The benefits of hierarchy? : exploring the effects of regional headquarters in multinational corporations
Nell, Phillip C.
;
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Dynamics of globalization : location-specific …
,
(pp. 85-106)
.
2011
Persistent link: https://www.econbiz.de/10009160428
Saved in:
5
Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
Saved in:
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