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~person:"Schmid, Stefan"
~person:"Kempf, Matthias"
~person:"Hennigs, Nadine"
~type_genre:"Arbeitspapier"
~subject:"Finnland"
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Brand management
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Sportartikelbranche
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adidas-Salomon AG
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Polar Electro Oy <Kempele>
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Reebok International Ltd. <Stoughton, Mass.>
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Schmid, Stefan
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Universität Hannover / Institut für Marketing & Management
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
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