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~person:"Schmid, Stefan"
~person:"Kempf, Matthias"
~person:"McKelvey, Stephen"
~subject:"Marktbearbeitung"
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Marktbearbeitung
Sportartikelbranche
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Sporting goods industry
10
Brand management
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Deutschland
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Germany
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Markenführung
5
Takeover
4
USA
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United States
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Übernahme
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Brand extension
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Licence
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Lizenz
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Markentransfer
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Reebok International Ltd. <Stoughton, Mass.>
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adidas-Salomon AG
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Akquisition
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Auftragsfertigung
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China
2
International production
2
Internationale Produktion
2
Lieferantenmanagement
2
Make-to-order
2
Organisationsstruktur
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Production control
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Produktionssteuerung
2
Sportartikelindustrie
2
Supplier relationship management
2
Welt
2
World
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adidas Group
2
Competence
1
Corporate reputation
1
Cross-cultural management
1
Firmenimage
1
Footwear
1
Großbritannien
1
HR marketing
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Highly skilled workers
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Schmid, Stefan
Kempf, Matthias
McKelvey, Stephen
Kotulla, Thomas
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas, Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10004898666
Saved in:
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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