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~person:"Schmid, Stefan"
~person:"Kempf, Matthias"
~person:"Lee, Jin-myon"
~type_genre:"Arbeitspapier"
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Sportartikelbranche
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Sporting goods industry
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Akquisition
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Brand management
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Deutschland
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Footwear
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Germany
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International market entry
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Internationaler Markteintritt
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Market size
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Marktbearbeitung
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Reebok International Ltd. <Stoughton, Mass.>
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Sports
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adidas-Salomon AG
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Schmid, Stefan
Kempf, Matthias
Lee, Jin-myon
Atkin, David
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Chaudhry, Azam
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Chaudry, Shamyla
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Khandelwal, Amit
3
Verhoogen, Eric
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Baumann-Pauly, Dorothée
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Qian, Xiaolei
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ECONIS (ZBW)
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The new classification and size estimation of the sport market : focusing on hte sport market value network
Kang, Joon Ho
;
Kim, Hwa-seob
;
Lee, Jin-myon
;
Park, Ka-young
-
2014
Persistent link: https://www.econbiz.de/10010393449
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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