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~subject:"Beziehungsmarketing"
~person:"Ramaswamy, Venkatram"
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Strategy & leadership : a publication of Strategic Leadership Forum
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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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