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~subject:"Beziehungsmarketing"
~subject:"USA"
~person:"Drane, Dan"
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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