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~subject:"Beziehungsmarketing"
~subject:"USA"
~subject:"Multinationales Unternehmen"
~isPartOf:"Sport management review"
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Beziehungsmarketing
USA
Multinationales Unternehmen
Brand extension
2
Brand management
2
Licence
2
Lizenz
2
Markenführung
2
Markentransfer
2
Sportartikelbranche
2
Sporting goods industry
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United States
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Cobbs, Joe
2
McKelvey, Stephen
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Sport management review
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
International journal of sport management and marketing : IJSMM
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Academy of Management journal : AMJ
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
BJIR : an international journal of employment relations
1
Business, value creation, and society
1
Comparative perspectives on global corporate social responsibility
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate cultures and global brands
1
Corporate social responsibility
1
Creating and capturing value : perspectives and cases on electronic commerce
1
Direct marketing
1
Discussion paper / Monash University, Department of Economics
1
Duisburger volkswirtschaftliche Schriften
1
Dynamics of globalization : location-specific advantages or liabilities of foreignness?
1
ESCP-EAP working paper
1
Economic cooperation and integration in Northeast Asia : new trends and perspectives
1
Enterprise transformation : understanding and enabling fundamental change
1
Entrepreneurship, theory and practice : ET & P
1
Europäische Hochschulschriften / 5
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
History, practices and products
1
Human relations
1
Intercultural management : a case-based approach to achieving complementarity and synergy
1
Journal of business ethics : JOBE
1
Journal of business strategy
1
Journal of economics & management strategy : JEMS
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Multinational corporations and organization theory : post millennium perspectives
1
Papers on international political economy : PIPE : Arbeitspapiere der Arbeitsstelle Internationale Politische Ökonomie : working papers by the Center for International Political Economy
1
R & D management
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
The Blackwell handbook of global management : a guide to managing complexity
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The debate over corporate social responsibility
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ECONIS (ZBW)
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The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
Saved in:
2
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
Saved in:
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