//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~person:"Plank, Kevin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sportartikelbranche"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Celebrity endorsement
2
Celebrity-Werbung
2
Markenführung
2
Sportartikelbranche
2
Sportbekleidung
2
Sporting goods industry
2
Sportswear
2
USA
2
United States
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
2
Fallstudie
2
Language
All
German
1
English
1
Author
All
Plank, Kevin
Cobbs, Joe
3
McKelvey, Stephen
3
Kotulla, Thomas
2
Regier, Stefanie
2
Schmid, Stefan
2
Bulut, Cengizhan
1
Byon, Kevin K.
1
Canniford, Robin
1
Chiu, Weisheng
1
Choi, Jun Woo
1
Dauth, Tobias
1
Ferdinand, Hand-Michael
1
Gaßmann, Barbara
1
Grunwald, Guido
1
Hennigs, Nadine
1
Heo, Yoon
1
Hoffbauer, Andreas
1
Höld, Arthur
1
Kim, Hongbum
1
Kramer, Irene
1
Krüger, Kevin
1
Kwon, Harry H.
1
Laub, Fabian
1
Leng, Ho Keat
1
Metzenmacher, Ralf
1
Mondello, Michael
1
Pedersen, Zack P.
1
Peñaloza, Lisa
1
Pätzmann, Jens
1
Riedmüller, Florian
1
Stölben, Leonie K.
1
Tu, Jiawen
1
Wiedmann, Klaus-Peter
1
Williams, Antonio S.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
2
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->