Martínez-Cevallos, Daniel; Alguacil, Mario; Calabuig, … - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1059-1078
relationships between the variables of corporate image, credibility, trust, and satisfaction in virtual sporting events. In … insightful understanding of the importance of this variable in the user experience in virtual sporting events. Research … emphasized for organizers of virtual sporting events. It is crucial to work on establishing long-term credibility, especially in …