Search Results - subject:"Sports Fans"

Sports fandom in the metaverse : marketing implications and research agenda

Chohan, Raeesah; Schmidt-Devlin, Ellen - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10015125144

The relationship between fan passion and second screen usage : the mediating role of fear of missing out

Çelik, Fatih; Şirin, Erkan - In: Istanbul business research 52 (2023) 2, pp. 327-359

Second screen usage by fans while watching sports events on TV has been increasing in recent years. Although second screens are frequently used in two-way communication with fans and sports clubs, few studies have examined the subject from a theoretical perspective to understand it better. This...

Persistent link: https://www.econbiz.de/10014426573

The impact of perceived team reputation on team identification in the context of european football league teams

Mahmoudian, Abed; Boroujerdi, Saeed Sadeghi; Ko, Yong Jae; … - In: Corporate reputation review 27 (2024) 1, pp. 70-85

Persistent link: https://www.econbiz.de/10014512886

A study on twitter sentiment analysis in Tokyo 2020 Olympic

Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023

Persistent link: https://www.econbiz.de/10014321522

An artefactual field experiment of group discrimination between sports fans

Depken, Craig A.; Hoffer, Adam J.; Kidwai, Abdul H. - In: Economics of governance 23 (2022) 3/4, pp. 411-432

Persistent link: https://www.econbiz.de/10013440590

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels

Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357

Persistent link: https://www.econbiz.de/10013271112

Cultivating a sense of belonging and promoting sports fans' ravel intentions : evidence from an emerging economy market

Peng, Norman; Chen, Annie Huiling; Barnes, Bradley R.; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10013546095

The path to game-day attendance runs through sports fan rituals

Fazal-e-Hasan, Syed Muhammad; Neale, Larry; Sekhon, Harjit - In: Journal of business research : JBR 137 (2021), pp. 308-318

Persistent link: https://www.econbiz.de/10012665717

Applying the customer-centric model to the investigation of brand communities of professional sports teams

Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234

Persistent link: https://www.econbiz.de/10012667339

Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing

Toder-Alon, Anat; Icekson, Tamar; Shuv-Ami, Avichai - In: Sport management review 22 (2019) 2, pp. 194-208

Persistent link: https://www.econbiz.de/10012013976