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~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Markenimage"
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Sport event
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Linley, Michael
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Payne, Michael
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Sport management review
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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European Sport management quarterly : ESMQ
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Strategie, Marketing und Informationsmanagement
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Tourism management perspectives : TMP
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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European journal of marketing : EJM
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International journal of event and festival management
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International journal of management, economics and social sciences : IJMESS
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International journal of sports marketing & sponsorship
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Journal of business strategy
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Journal of consumer behaviour : an international research review
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Journal of destination marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research
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Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
1
Schmalenbach business review : sbr
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Sport, Business and Management : an international journal ; SBM
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SpringerLink / Bücher
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Strategies in sports marketing : technologies and emerging trends
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Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
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City Branding durch Sportevents
Linley, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 235-254)
.
2014
Persistent link: https://www.econbiz.de/10010354047
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