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Marketing letters : a journal of research in marketing
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Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
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