Markerink, Henk; Santini, Andrea - In: Symphonya. Emerging Issues in Management (2004) 2 Sport Management and Global Markets
On August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium intended to be a multifunctional structure, a place where to host a wide variety of events, with a highway passing underneath the pitch and with a sliding roof. The Amsterdam ArenA case represents a...
