Parray, Zahoor Ahmad; Iqbal, Junaid; Mushtaq, Rashid - In: Corporate Communications: An International Journal 29 (2023) 4, pp. 592-606
Purpose The primary goal of this research is to examine how corporate social responsibility (CSR) affects customer engagement (CE) and how corporate reputation (CR) serves as a mediator of this relationship. Design/methodology/approach The data for this paper were gathered from the customers who...