Noura, Abdaoui; Ismahène, Hadj Khalifa; Sami, Faiz - In: International Journal of Knowledge Society Research (IJKSR) 8 (2017) 2, pp. 13-35
customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customer …'s behavior and the association rules to estimate the probability of star product's purchases in the near future. In order to …
