Search Results - subject:"Stereotype Content Model"

The AI humanness : how perceived personality builds trust and continuous usage intention

Hsieh, Sara H.; Lee, Crystal T. - In: The journal of product & brand management 33 (2024) 5, pp. 618-632

Persistent link: https://www.econbiz.de/10015165222

Hey chatbot, why do you treat me like other people? : the role of uniqueness neglect in human-chatbot interactions

Kallel, Aicha; Ben Dahmane Mouelhi, Norchène; … - In: Journal of strategic marketing 32 (2024) 2, pp. 170-186

Persistent link: https://www.econbiz.de/10014553146

Service robots and hotel guests' perceptions : anthropomorphism and stereotypes

Song, Xiaoxiao; Li, Yunpeng; Leung, Xi Yu; Mei, Dong - In: Tourism review 79 (2024) 2, pp. 505-522

Persistent link: https://www.econbiz.de/10014512285

Jack of all trades, master of everything? : competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Aritejo, Bayu Aji; Paramita, Widya; Nugroho, Sahid Susilo - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 382-396

Persistent link: https://www.econbiz.de/10015051291

Comprehending roles of virtual service assistant's warmth and competence for service co-creation versus service recovery

Dandotiya, Gunjan; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: The journal of services marketing 38 (2024) 7, pp. 925-940

Persistent link: https://www.econbiz.de/10015110639

Silent ripples: negative CSR associations' impact in non-crisis situations

Moon, Bitt; Choi, Chang Won; Kim, Eugene - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 1013-1033

Purpose A total of 478 Americans participated in an online survey. Each participant was asked to answer questions about a company randomly assigned from one of 36 companies representing six industries. Design/methodology/approach This study aims to explain how corporate social responsibility...

Persistent link: https://www.econbiz.de/10015341871

The AI humanness: how perceived personality builds trust and continuous usage intention

Hsieh, Sara H.; Lee, Crystal T. - In: Journal of Product & Brand Management 33 (2024) 5, pp. 618-632

stereotype content model from social psychology, this study aims to investigate the influence of perceived humanness and …

Persistent link: https://www.econbiz.de/10015352198

Mapping boastfulness with warmth and competence in tourist stereotypes

Tse, Serene Wai Tsz; Shen, Shiwei; Tung, Vincent Wing Sun - In: Tourism analysis : an interdisciplinary tourism & … 29 (2024) 2, pp. 297-302

Persistent link: https://www.econbiz.de/10015407459

Is Nestlé a lady? : the feminine brand name advantage

Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117

Persistent link: https://www.econbiz.de/10012662144

Multiple-group membership : warmth and competence perceptions in the workplace

Strinić, Andrea; Carlsson, Magnus; Agerström, Jens - In: Journal of business and psychology 36 (2021) 5, pp. 903-920

Persistent link: https://www.econbiz.de/10012617757