Kym, Moon Hyun - In: Global Business & Finance Review (GBFR) 28 (2023) 4, pp. 77-89
Purpose: The purpose of this study is to investigate the impact of sticky behavior in R&D costs on firm value. The study aims to gain insights into whether the stickiness of R&D costs is a rational choice based on managerial foresight or if it stems from managerial self-interest....
