During the COVID-19 pandemic, e-commerce's market share has increased dramatically, a phenomenon attributable to not only lockdowns but to voluntary changes in shopping behavior as well. The current study examines the main determinants driving shopping behavior in the context of both physical...

For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food4. This paper briefl y summarizes qualitative fi ndings and...

For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food. This paper briefly summarizes qualitative findings and...