Search Results - subject:"Store image"

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412

Persistent link: https://www.econbiz.de/10013280107

The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction

Ananda, Angelia Asri; Mugiono; Hussein, Ananda Sabil - 2021

Persistent link: https://www.econbiz.de/10012595363

The antecedents of store image and customer satisfaction

Külter Demirgüneş, Banu - 2014

Persistent link: https://www.econbiz.de/10011293722

Measurement of shopping centre image: young generation evaluation criteria

Richterová, Kornélia; Klepochová, Dagmar - 2012

The article deals with one of the main questions concerning retail store image investigation - identification of …

Persistent link: https://www.econbiz.de/10011316005

The influence of retail store image and individual factors on consumer buying decisions

Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … 23 (2016), pp. 54-59

Persistent link: https://www.econbiz.de/10011800393

Explaining Online Purchase Intentions: A Multi-Channel Store Image Perspective

Verhagen, Tibert; Dolen, Willemijn van - Faculteit der Economische Wetenschappen en … - 2007

online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive … effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 … support the assumed positive effect of online store image, and confirm that the influence of offline store image on online …

Persistent link: https://www.econbiz.de/10010782504

What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Persistent link: https://www.econbiz.de/10011984983

The communication of foreign products in China through the store: an empirical analysis

Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 41-57

In China foreign brands are faced with brand origin confusion, which creates benefits for local brands. Therefore, marketers should provide information related to the COO by using not only products and promotions, but also distribution. In particular, stores could be an important starting point...

Persistent link: https://www.econbiz.de/10010760508

What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Persistent link: https://www.econbiz.de/10011957434

EMPIRICAL RESEARCH ON THE IMPACT OF LOCATION AND SERVICE ON THE RETAIL BRAND IMAGE

Dan-Cristian, Dabija; Raluca, Babut - In: Annals of Faculty of Economics 1 (2012) 2, pp. 813-819

Developing and consolidating store image in the consumer’s psyche is undoubtedly an essential psychographic goal of … designed to emphasize the contribution made by a store’s location and assisted service to shaping the store image. After the … between the two characteristics of the retail brands in terms of their significance and impact on the store image. Finally …

Persistent link: https://www.econbiz.de/10010617481