Islam, Shahidul; Zahin, Mashiat; Rahim, Shahida Binte - In: South Asian Journal of Business Studies 13 (2024) 4, pp. 505-526
emerging market. It also explores the moderating effect of perceived store image on the relationship between brand attitude and …, in predicting brand loyalty through brand attitude. Store image moderates the link between brand attitude and loyalty …, with a stronger relationship when store image is high and a weaker relationship when it is low. Originality/value This …