Vrechopoulos, Adam; Atherinos, Evagelos - In: International Journal of Bank Marketing 27 (2009) 7, pp. 524-546
compared. Findings – The findings imply that store layout affects online consumer behaviour, confirming the findings of … study confirms the available knowledge regarding a store layout's influencing role on consumer behaviour in the context of …Purpose – Elaborating on earlier research by Vrechopoulos et al. , this paper aims to investigate web banking store …