Blazheska, Daliborka; Ristovska, Natasha; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 52-62
managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses … brand in relation to the strategic goals of the tourist destination. This paper emphasizes the Republic of Macedonia as a …