Organizations face rising market volatility, while legacy, plan-driven structures struggle to translate strategy into adaptive execution. Prior studies discuss product-centric operating models, yet typically treat decision rights, product definition, and technology-enabled execution separately....

Although Generative Artificial Intelligence (GenAI) is one of the strategic choices for digital transformation in small and medium-sized enterprises (SMEs), its adoption remains constrained by leadership decision-making that must balance strategic aspirations with resource limitations and...