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  • Search: subject:"Strategic Data Management"
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Year of publication
Subject
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Agile Marketing 1 Agile Marketing Budgeting 1 Agility 1 Agilität 1 Agilität <Management> 1 Attribution Modeling 1 CMO 1 Data-Driven Marketing 1 Marketing 1 Marketing Attribution 1 Marketing Controlling 1 Marketing Mix Modeling (MMM) 1 Marketing Optimisation 1 Marketing Resources 1 Multi-Touch-Attribution (MTA) 1 Performance Management 1 Performance management 1 Performance-Management 1 ROI measurement 1 Return on Investment 1 Return on investment 1 Strategic Data Management 1
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Online availability
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Undetermined 1
Type of publication
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Book / Working Paper 1
Language
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English 1
Author
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Fischer, Marc 1 Hoyer, Markus 1 Rasztar, Matthias 1 Righetti, Claudio 1 Stürze, Sascha 1
Published in...
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Management for Professionals 1 Springer eBook Collection 1
Source
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ECONIS (ZBW) 1
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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Stürze, Sascha; Hoyer, Markus; Righetti, Claudio; … - 2022
performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the …
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