Purpose This article proposes that survival can be a legitimate organizational goal, challenging a common view that dismisses it as unambitious or contrary to innovation. Drawing parallels from nature and survival strategies across various systems, it advocates that organizations, much like...

Einführung -- Veränderungen in Unternehmen -- Strategische Designer im mittleren Management? -- In drei Schritten zum Erfolg: Das Landkartenmodell -- Schritt 1: Design und Download aller Einflussfaktoren -- Schritt 2: Priorisierung und Strukturierung aller Einflussfaktoren -- Schritt 3:...

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...