Du, Shaofu; Sheng, Jianchao; Nie, Tengfei; Zhu, Yangguang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 5276-5289
When planning for online promotion festivals, retailers must consider both pricing and timing decisions to determine an appropriate promotion strategy. In this article, we first consider retailer-promotion channel where the retailer sells a new product on his marketing channel in normal and...
