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~institution:"Erasmus Research Institute of Management"
~institution:"Europäische Kommission"
~person:"Wierenga, Berend"
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How the impact of integration of marketing and R&D differs depending on a firmś resources and its strategic scope
Leenders, Mark A. A. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701306
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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