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Angwin, Duncan 1 Cummings, Stephen 1
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Business Horizons 1
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Stratography: The art of conceptualizing and communicating strategy
Cummings, Stephen; Angwin, Duncan - In: Business Horizons 54 (2011) 5, pp. 435-446
Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even...
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