The European Community acts for economical and social cohesion strengthening, and especially to eliminate inequalities between development levels of different regions. It is the reason for which the member-states participates to a regional european policy co-financed with European funds,...

The PR industry acknowledges that strategy should be an integral part of its communications programmes. Often (perhaps generally), however, this acknowledgement amounts to little more than lip‐service. This paper looks at some possible definitions of ‘strategy’ (to help us find its place...

Utility equipment industry is regarded as a foundation that plays an important role in people livelihood as well as economic development, Therefore, growth of Utility equipment industry is consistent with electricity demand in each year is depends on main factors that consists of population...

The monograph examines the marketing strategic planning of business, public and municipal authorities. Suggested meth-odology for the development of strategic marketing organizations, business, public and municipal authorities