Rompho, Nopadol - In: Measuring Business Excellence 16 (2012) 2, pp. 55-69
Purpose – The objective of this study is to investigate the effect of a strategy map on the quality of decision making … generalizability) is limited. Practical implications – Results obtained from this research suggest that a strategy map alone is not an … strategy map or guidelines for the use of the map, could help make a strategy map more useful. Originality/value – This study …