varying impact in the different phases of the strategy process. Design/methodology/approach The author suggests that the … strategy process is shaped through social interactions between individuals. Specifically the author conceptualizes how … strategy process. Specifically the author discusses appropriate open strategy tools based on social technologies, which …

Purpose The purpose of this paper is to examine the mediating role of the marketing strategy process in the … considered as a cultural aspect of the firm, which is related to being open to new ideas. The marketing strategy process was … positively influences organizational performance through the marketing strategy process. Specifically, the formulation of …