research, tools and procedures are identified to overcome marketing dilemmas and support strategy implementation by drawing on … in support of strategy implementation or has highlighted rather complex frameworks (Li, Guohui, and Eppler 2008) with … Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma Christiane Prange, EM Lyon Business School …

across hierarchies. Design/methodology/approach – Using data on personality traits as a proxy for strategy implementation …

client. Organizations that rely on key account teams for strategy implementation may find their “best laid plans” thwarted by … when strategy implementation depends on key account teams, but because this study is conducted using a qualitative method …

the strategy implementation process; they present consequential choices that need to be understood and addressed …. Originality/value – The leader who is first to recognize and effectively manage the dilemmas of strategy implementation will …

use for strategy implementation and strategy assessment decisions. The extent to which SPMS models were used is found to … be positively associated with performance information use for strategy implementation, but not for strategy assessment …