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Combination of streamers' product description and viewers' comments : moderating effect of
streamer–viewer
relationship
strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
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