Walgampaya, Chamila; Kantardzic, Mehmed; Wenerstrom, Brent - In: International Journal of Data Analysis Techniques and … 4 (2012) 4, pp. 340-377
Detecting duplicates in click data streams is an important task to fight against click fraud, which is the act of generating false clicks in internet advertising. Revenue generation advertising models, that charge advertisers for each click, leave space for individuals or rival companies to...