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  • Search: subject:"Streaming services"
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Year of publication
Subject
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Consumer behaviour 8 Konsumentenverhalten 8 Streaming service 5 Streaming-Dienst 5 Streaming services 4 Willingness to pay 4 Digital platform 3 Digitale Plattform 3 Music industry 3 Musikwirtschaft 3 Zahlungsbereitschaftsanalyse 3 Beziehungsmarketing 2 Descriptive norms 2 E-commerce 2 Electronic Commerce 2 Film industry 2 Goal-directed behaviour model 2 Innovation adoption 2 Innovationsakzeptanz 2 Media streaming services 2 Music 2 Musik 2 Online retailing 2 Online-Handel 2 Optical fiber 2 Over-the-Top (OTT) 2 Over-the-top (OTT) streaming services 2 Perceived risks 2 Price regulation 2 Relationship marketing 2 Social live streaming services 2 Sport 2 User engagement 2 music streaming services 2 streaming services 2 Access regulation 1 Advertising 1 Advertising effects 1 Amazon Prime 1 Artificial intelligence 1
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Online availability
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Undetermined 15 Free 5
Type of publication
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Article 17 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 16 Aufsatz in Zeitschrift 16 Graue Literatur 2 Non-commercial literature 2 Arbeitspapier 1 Conference Paper 1 Conference paper 1 Konferenzbeitrag 1 Working Paper 1 research-article 1
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Language
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English 19 Spanish 1
Author
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Gaur, Loveleen 2 Gurmeet Singh 2 Hwang, Yongjin 2 Lee, Seomgyun 2 Mitomo, Hitoshi 2 Ock, Deokkyung 2 Sahu, Garima 2 Singh, Gurinder 2 Sudtasan, Tatcha 2 Baker, Bradley J. 1 Bastiere Rocas, Alexis 1 Bottoni, Gianmaria 1 Boyer, Marcel 1 Buschow, Christopher 1 Chen, Haoran 1 Chen, Yi-Min 1 Chin, Phaik Nie 1 Chiu, Yu-Chun 1 Dubey, Ashish Mohan 1 Fernandes, Teresa 1 Fozap, Francis Magloire Peujio 1 González Pérez, Rafael 1 Guerra, João 1 Gupta, Ashish 1 Hardy, Wojciech 1 Jusypenko, Bartosz 1 Khanna, Prateek 1 Lin, Yu-Hsun 1 Liu, Haoyu 1 Liu, Hongju 1 Liu, Hsin-Hsien 1 Liu, Zhi 1 Loo, Pui Yan 1 Milakovic, Ivana Kursan 1 Miocevic, Dario 1 Paliński, Michał 1 Pawar, Kulwant 1 Rahe, Vanessa 1 Sardanelli, Domenico 1 Schlütz, Daniela 1
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Published in...
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International journal of electronic business : IJEB 2 Marketing intelligence & planning 2 28th European Regional Conference of the International Telecommunications Society (ITS): "Competition and Regulation in the Information Age", Passau, Germany, 30th July - 2nd August, 2017 1 Análisis económico 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Business ethics, the environment & responsibility 1 Electronic commerce research 1 International transactions in operational research : a journal of the International Federation of Operational Research Societies 1 Journal of business research : JBR 1 Journal of media business studies 1 Journal of retailing and consumer services 1 Marketing science 1 Psychology & marketing 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1 The journal of brand management : an international journal 1 Working papers / TSE : WP 1
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Source
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ECONIS (ZBW) 18 EconStor 1 Other ZBW resources 1
Showing 1 - 10 of 20
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Behind the screens : privacy and advertising preferences in VoD : the role of privacy concerns, persuasion knowledge, and experience
Paliński, Michał; Jusypenko, Bartosz; Hardy, Wojciech - In: Journal of retailing and consumer services 84 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015441733
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Impact of COVID-19 on the film Industry : investment and innovation in streaming services
Fozap, Francis Magloire Peujio; Bastiere Rocas, Alexis; … - In: Análisis económico 38 (2023) 99, pp. 195-210
Persistent link: https://www.econbiz.de/10014457746
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Over-the-top (OTT) platforms : a review, synthesis and research directions
Khanna, Prateek; Sehgal, Reetika; Gupta, Ashish; Dubey, … - In: Marketing intelligence & planning 43 (2025) 2, pp. 323-348
Persistent link: https://www.econbiz.de/10015462825
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The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services
Ock, Deokkyung; Hwang, Yongjin; Lee, Seomgyun; Baker, … - In: The journal of brand management : an international journal 32 (2025) 4, pp. 343-363
Persistent link: https://www.econbiz.de/10015486100
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Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour
Sahu, Garima; Singh, Gurinder; Gurmeet Singh; Gaur, Loveleen - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1634-1656
Purpose With over-the-top (OTT) streaming services rapidly transforming the media industry and saturating the market …, contribute positively to the desire to engage with OTT streaming services. Interestingly, the authors' study contradicts common … OTT streaming services. …
Persistent link: https://www.econbiz.de/10015340913
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Sports viewing experience on social live streaming services : examination of the impact of live chat and streamer presence on flow
Ock, Deokkyung; Hwang, Yongjin; Lee, Seomgyun - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 4, pp. 310-325
Persistent link: https://www.econbiz.de/10015192263
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Exploring new dimensions in OTT consumption : an empirical study on perceived risks, descriptive norms and goal-directed behaviour
Sahu, Garima; Singh, Gurinder; Gurmeet Singh; Gaur, Loveleen - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1634-1656
Persistent link: https://www.econbiz.de/10015210545
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Operation strategy in an E-commerce platform supply chain : whether and how to introduce live streaming services?
Zhang, Xuemei; Chen, Haoran; Liu, Zhi - In: International transactions in operational research : a … 31 (2024) 2, pp. 1093-1121
Persistent link: https://www.econbiz.de/10014441156
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The effects of game mechanics on user retention in using social live streaming services
Tsou, Hung Tai; Lin, Yu-Hsun; Loo, Pui Yan - In: Marketing intelligence & planning 42 (2024) 7, pp. 1169-1194
Persistent link: https://www.econbiz.de/10015056969
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Frontiers: pirating foes or creative friends? : effects of user-generated condensed clips on demand for streaming services
Yang, Guangxin; Zhang, Yingjie; Liu, Hongju - In: Marketing science 43 (2024) 3, pp. 469-478
Persistent link: https://www.econbiz.de/10014529237
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