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Search: subject:"Streisand effect"
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Analogy-based expectations
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Begrenzte Rationalität
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Bounded rationality
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Brand
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Brand image
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Brand management
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Brandjacking
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Consumer behaviour
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Signaling
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brand activism
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hierarchical multiple regression analyses
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mockery
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the Streisand effect
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Hagenbach, Jeanne
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Koessler, Frédéric
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Thota, Sweta Chaturvedi
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International journal of advertising : the review of marketing communications
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
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What is brandjacking? : origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness
Thota, Sweta Chaturvedi
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10012498550
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2
The
Streisand
effect
: signaling and partial sophistication
Hagenbach, Jeanne
;
Koessler, Frédéric
- In:
Journal of economic behavior & organization : JEBO
143
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011925978
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