We model competition on a credence market governed by an imperfect label, signaling high quality, as a rank-order tournament between firms. In this market interaction, asymmetric firms jointly and competitively control the underlying quality ranking's precision by releasing individual...

Consumers are becoming more demanding about the social and environmental conditions surrounding how products and services are made and provided. Aware of this trend, marketers have incentives to use social- or green-washing, to match consumers’ desire to purchase conscientiously. A newer...

Voluntary eco-labeling programs have gained popularity in the tourism industry as initiatives for encouraging businesses to adopt sustainable practices. Yet, for these program to appeal to businesses, it is crucial that they generate positive market benefits for participating businesses. In this...

The EU's 'Farm to Fork' strategy aims to promote healthier diets that include more nutritious and natural foods instead of ultra-processed products. Although several producers of geographical indication (GI) foods such as Parma ham advertise their products as artisanal and healthy, little is...