We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...

Comparisons between discrete choice experiments (DCEs) and best-worst scaling (BWS) have been occasionally made in the literature to date. Likewise, labeled and unlabeled experimental designs have been compared under some settings. However, these research findings are basically mixed in terms of...

This study aims to better understand the direct and indirect (spillover effects) impact of a supermarket chain's sustainability label related to the two dimensions animal welfare and climate friendliness, introduced by a Swiss supermarket chain. By showing that the scale has a positive impact on...

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...

In today’s world, product labels are ubiquitous. Consumers rarely make purchases without consulting labels. A common thread with these labels is they are governed by regulatory bodies who mandate, verify, and enforce reporting standards so consumers may easily understand the products. Product...

Motivated by the recent trend of increasing transparency and traceability in the food and pharmaceutical industries, we investigate the impacts of traceability on a supply chain in which a buyer (e.g., a procurement agent or retailer) sources a product from multiple competing suppliers. When a...

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label brands only recently becoming available....

Background: The increasing Muslim population worldwide will increase the Islamic market share in the future. Thus, the higher demand for halal food has caused the food industry to pay attention to the quality control system for the ingredients used. This paper aims to review the previous...