Advertising is a form of communication between producers and their target market. The rise of halaltrends and celebrity endorsers who become the icons of a product is expected to increase the buying interest of customers. Celebrity endorsers may produce attractions that give a sensory stimuli...

In theory, eco-labels have great potential to reduce the environmental and social impact of products via consumer choice. In practice, the diffusion of eco-labels remains limited, with consumers expressing concerns about their value. One problem is a perceived tradeoff between the eco-label...

Alarmed by the recent statistics of violence against women (a woman in South Africa was murdered every four hours, and half of them were killed by their partner or spouse), leaders of the African arm of global beer giant Anheuser-Busch InBev (AB InBev) and the South African Breweries (SAB)...

This comparative study offers a detailed overview of nine major SRI labels in Europe and compares them on a relative basis along different dimensions of sustainability. The six dimensions that we selected for our comparative study are: (i) eligibility criteria of the SRI label, (ii) structure...

Die zunehmende Digitalisierung hat zu einem starken Wachstum der Plattformökonomie beigetragen. Online-Vermittlungsplattformen ermöglichen Verbrauchern/innen eine professionelle Interaktion zum Austausch von Gütern und Dienstleistungen. Eines der bekanntesten Geschäftsmodelle dieses...