Food labeling standards play a vital role in shaping our food choices. Many food-borne diseases can be effectively curtailed by adopting customer centered Front-of-Package (FOP) food labeling and nutritional standards. Past studies primarily cover consumer behavior towards food labels, yet there...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

Sustainability labeling is prevalent in personal care, a CHF 2 billion market. The authors develop four product archetypes based on the labeling, pricing, and ingredients of 2666 products: Quiet Premium, Claim Champions, Labeling Peacocks, and Humble Bargains. They derive five actionable...

Purpose - This research studies the factors influencing willingness to pay and to evaluate the value of willingness to pay for Chaiya organic salted egg in smart label packaging among consumers in Surat Thani province. Research methodology - The Conjoint Analysis method was used to analyse...