To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

The purpose of this study is, investigating the affecting factors of adopting individuals’ internet banking with adding trust and perceived web security variables to Technology Acceptance Model (TAM). For this purpose six hypothesis has developed as part of research model. To collect data...

The aim of this study is to empirically examine the four elements of intellectual capital (human capital, customer capital, structural capital and innovation capital) and their relationship with business performance in the Athens Stock Exchange (ASE). This study was conducted based on a...

There is a widespread use of statistical tests to evaluate measurement scales of latent constructs in the business arena. However, the results of these tests can yield misleading conclusions regarding the validity of measurement scales. Therefore, content validity has to be considered in order...