Keshavarz, Kiana; Jaca, Carmen; Álvarez, María Jesús - In: Cleaner and responsible consumption 19 (2025), pp. 1-10
The transition to sustainable food consumption is essential for mitigating the environmental impacts of the food industry. This study examines the factors influencing sustainable purchasing behaviour in the Basque Country, focusing on the pre-purchase decision-making phase in supermarkets. This...