Advertising is a major source of income for magazine publishing companies and is necessary to balance the costs of editorial content production not covered by the copy price. In line with the resource-based vied of the firm, this study posits specific marketing assets and capabilities as a key...

Part I: Theoretical Setting for Regional Strategies and Regional Success -- 1 Introduction -- 2 Theoretical Foundation and Literature Review -- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship -- 3 Structural Equation...

Die gesellschaftlichen Ansprüche an Unternehmen sind in den vergangenen Jahren enorm gestiegen. Ein Fehlverhalten von Unternehmen wird dementsprechend zunehmend kritisch betrachtet und konsequent geahndet. Frederik Meyer entwickelt zur Erklärung dieses Phänomens ein theoretisches Modell mit...

It is a great honor to be selected as a marketing legend, and 117 of my refereed journal articles are published in nine volumes by Sage India as part of the Legend series. In this chapter, I discuss my preparation for an academic career and the trajectory my research has followed. I reflect on...

This report investigates attitude towards complaining, societal benefits and probability of complaint success, with emphasis on complaint intentions and actions, in applying the theory of planned behaviour to complaint behaviour in Malaysia. On the basis of a sample of 834 respondents at the...