Unobserved heterogeneity is a serious but often neglected problem in structural equation modelling (SEM) challenging the validity of many empirical results. Recently, a finite mixture approach to SEM has been proposed to resolve this problem but until now only a few studies analyse the...

This study investigates the loyalty-based investment behavior in Taiwan. The link between team associations and loyalty has been examined to understand the characteristics of loyalty-based investors. The results revealed that both behavioral loyalty and attitudinal loyalty have significant...